"Be a part of our history by making an investment in our future."

As a celebrated Amarillo Texas landmark since 1926, The Herring Hotel will be historically renovated and restored over a three-year period and will once again be known as a premier Texas Panhandle destination.

250+

Guest Rooms

14+

Stories

3+

Year Renovation

1+

Revitalization

Amarillo's Finest

When you hear about a place with good bones, they're talking about something like the Herring Hotel.

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Gallery

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About

Goal

As a celebrated Amarillo Texas landmark since 1926, the Herring Hotel will be historically renovated and restored over a three-year period and will once again be known as a premier Texas Panhandle destination.

Blueprint Hospitality
&
Sandvick Architects

In conjunction with support from the city of Amarillo Texas — will revive the 14-story Art Deco Beautiful Building originally designed by famed historic architects Shepard & Wise, to feature a fully-renovated collection of 250 guest rooms and amenities — including a rooftop lounge, business facilities, event ballrooms, and restaurants, coffee shop and retail options along with modernized amenities adapted to the lifestyle of the modern-day guest.

Blending historic architectural design with new technology, the hotel will offer expanded guest rooms and gracious public spaces to host weddings, special events, conventions and the sojourning weekenders.

History

The Herring Hotel was one of three oil-boom era hotels built in the 1920s.and is now the only one still standing.It was the largest of these hotels, and home to the famous Old Tascosa Room, where cattle and oil barons gathered to discuss business and unwind.This room featured western frescoes painted by noted muralist and artist H.D. Bugbee. Now only one of the frescoes is intact after a water main flooded thebasement several years ago.

The hotel's 14 stories and 600! hotel roomsmade it the largest of the 1920s era buildings. Its builder, Cornelius Taylor Herring was a pioneer, cattleman, oilman and banker.He also owned 98.000 acres of the LS Ranch north of Amarillo. The Hotel was convertedinto federal office space in the early 1970s, but was abandoned a short time later.

Endless Potential

A Place for Memories

Approach

01

We research and analyze the market

Extensively.

02

We create a strategic plan

We'd love to have the priveldge to show you our deck.

03

We activate and execute the plan

Also known as the fun part. It's incredible watching everything come together.

04

We track, evaluate and evolve

See Pearson's Law for our philosophy on this.

Drop by the hotel in the heart of Amarillo

Even pre-renovation, this building is inspiring. It's an amazing space, and will become a world-class destination.

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